Digital Marketing
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About Course
Digital Marketing is the new era promotional activity of products or brands via one or more forms of electronic media. Due to the use of the internet these days, the demand for Digital Marketing is increasing with a high phase. Be it social media marketing, email marketing, pay-per-click, everything comes under digital marketing. CAD DESK has the best quality online training course in India that gives you an overview of Digital Marketing and briefing about different digital marketing strategies which helps in escalating the business for your organization or client.
Digital Marketing is similar to traditional marketing systems but the only difference is that it helps you to reach out to potential customers for your business beyond geographical boundaries by just applying good digital marketing strategies like Google AdWords, SEO, Facebook & Instagram marketing. CAD DESK promotes the students to do Internships.
Furthermore, CAD DESK offers students to have free access to recorded video tutorials and login access to their student dashboard. Along with that students also get the offline practice facility to any of our CAD DESK centers, even after course completion. CAD DESK certificate provides an excellent way to distinguish oneself from others and escalate the students’ careers.
Topics include
- Introduction to Digital Marketing (Introduction to All)
- Search Engine Optimization
- Search results and positioning
- Benefits of search position
- Stakeholders in search
- Mechanics of search
- On-page/ Off-page optimization
- Customer insights
- Keyword research
- Keyword selection
- Content updates and layout
- Meta Tags
- Site Maps
- SEO Webmaster tools
- Ranking
- Inbound links and link building
- Laws and Guidelines
- Search Engine Marketing (PPC)
- Strengths of Pay-Per-Click
- Keyword Research
- Research Tools
- Search Campaign Process
- Keyword Selection
- Ad Copy
- Landing Pages
- Targeting
- Budgets
- Scheduling
- Display Networks
- Campaign Management
- Conversion Tracking
- Conversion Metrics: CPA, CTR
- Bidding
- Analytics
- Laws and Guidelines
- Digital Display Advertising
- Benefits of Digital Display
- Challenges with Digital Display
- Business Value
- Running Effective Ads
- Ad Formats
- Ad Features
- Ad Display Frequency
- Campaign Planning
- Campaign Steps
- Target Audience
- Campaign Objectives
- Campaign Budget
- Creative Formats
- Targeting
- Tracking the Campaign
- Optimizing the Campaign
- Laws and Guidelines
- Email Marketing
- Campaign Process
- Data Capture: online
- Data Capture: face-to-face
- Segmentation
- Email Design
- User Behavior
- User Characteristics
- Email Copy
- Email Structure
- Email Delivery
- Email Systems
- Filtering
- Scheduling
- Measurement
- Key Terms and Metrics
- Split Testing
- Laws and Guidelines
- Social Media Marketing (Part 1)
- Social Media Goals
- Setting Goals and Priorities
- Facebook Features
- Facebook Newsfeed
- Facebook Business Page
- Facebook Insights
- Twitter Features
- Twitter Engagement
- LinkedIn Setup & Profile
- LinkedIn Features
- LinkedIn Company page
- Google+ Setup
- Google+ Features
- Google+ Insights
- Google+ Analytics
- Google+ Brand Page
- YouTube Setup
- YouTube Channels
- YouTube Features
- Tumblr
- Blogging
- Social Media Marketing (Part 2)
- Implementing Social
- Social Listening
- Content Planning
- Scheduling Tools
- Facebook Advertising
- LinkedIn Groups
- LinkedIn Advertising
- Twitter Advertising
- YouTube – Advanced
- Pinterest Advertising
- Snapchat
- Facebook Insights
- LinkedIn Analytics
- Twitter Analytics
- Google+ Insights
- YouTube Analytics
- Laws and Guidelines
- Mobile Marketing
- Trends in Mobile
- Mobile Statistics
- Mobile Optimized Website
- Apps vs Mobile Sites
- Site Development Process
- Mobile Apps
- Mobile Advertising Goals
- Mobile Ad Formats
- Rich Media Ad Units
- Mobile Advertising Campaign Process
- Proximity Marketing
- QR Codes
- SMS Marketing
- SMS Campaign Process
- Mobile Analytics
- Emerging Trends
- Laws & Guidelines
- Analytics
- Cookies
- Account Structure» User Levels
- Account Setup
- Common Terms
- Reporting
- Audiences
- Acquisition
- Behavior
- Audience
- Conversions
- Attribution
- Customization
- Setting KPIs
- Laws and Guidelines
- Strategy and Planning
- Planning
- Situation Analysis
- Information Gathering
- Audience Definition
- Setting Objectives
- Appropriate Tools
- Action Plan
- Setting the Budget
- KPIs
- Measurement
- Iteration and Enhancement
- Project
Duration: 45 days
Instructor Led Live Training
Live Doubt clearing Session
Lifetime Login Access to Student Dashboard
Assignments & Projects
Guidance for Internship Report Preparation
World Wide Valid Internship Certificate
Top Company
CAD DESK is a pioneer in CAD/CAM/CAE training and most of the industries give great recognition to its certificate throughout India and abroad. CAD DESK Certificates are ISO verified which makes it highly reputed comparing to the other local brands and helps the student get prioritize while going for job opportunities in the industry. CAD DESK Online Software Training is conducted by highly knowledgeable trainers which helps students to enhance their skill set by putting great emphasizes on project-based learning. After the successful completion of the course, students can get their certificates by logging to their dashboard, which makes the certificates completely secure and authorized.
Reviews
What Our Students Have To Say
Vani G C
I have done my summer training with CAD DESK and Seriously it was great, I enjoyed my training and learned more than I expected.
Khatri A R
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M S Narendran
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